| Activision Blizzard is a global developer and publisher of interactive entertainment content and services. Co.'s segments are: Activision Publishing, Inc., which is a global developer and publisher of interactive software products and entertainment content, particularly for the console platform; Blizzard Entertainment, Inc., which is a global developer and publisher of interactive software products and entertainment content, particularly for the personal computers platform; and King Digital Entertainment, which is a global developer and publisher of interactive entertainment content and services, particularly for the mobile platform, including for Google Inc.'s Android and Apple Inc.'s iOS. |
When researching a stock like Activision Blizzard, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from ATVI Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for ATVI stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of those ways is to calculate a Simpe Moving Average ("SMA") by looking back a certain number of days. One of the most popular "longer look-backs" is the ATVI 200 day moving average ("ATVI 200 DMA"), while one of the most popular "shorter look-backs" is the ATVI 50 day moving average ("ATVI 50 DMA"). A chart showing both of these popular moving averages is shown on this page for Activision Blizzard. Comparing two moving averages against each other can be a useful visualization tool: by calculating the difference between the ATVI 200 DMA and the ATVI 50 DMA, we get a moving average convergence divergence indicator ("ATVI MACD"). The ATVI MACD chart, in conjunction with the chart of the moving averages, basically helps in visualizing how the moving averages are showing convergence (moving closer together), or divergence (moving farther apart).