| Activision Blizzard is a developer and publisher of interactive entertainment content and services. Co. develops and distributes content and services on video game consoles, personal computers, and mobile devices. Co. also operates esports leagues and provides digital advertising within its content. Co.'s segments include: Activision Publishing, Inc. and Blizzard Entertainment, Inc, which both deliver content through full-game and in-game sales, and license software to third-party or related-party companies that distribute their products; and King Digital Entertainment, which delivers content primarily through in-game sales and in-game advertising on the mobile platform. |
When researching a stock like Activision Blizzard, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from ATVI Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for ATVI stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of those ways is to calculate a Simpe Moving Average ("SMA") by looking back a certain number of days. One of the most popular "longer look-backs" is the ATVI 200 day moving average ("ATVI 200 DMA"), while one of the most popular "shorter look-backs" is the ATVI 50 day moving average ("ATVI 50 DMA"). A chart showing both of these popular moving averages is shown on this page for Activision Blizzard. Comparing two moving averages against each other can be a useful visualization tool: by calculating the difference between the ATVI 200 DMA and the ATVI 50 DMA, we get a moving average convergence divergence indicator ("ATVI MACD"). The ATVI MACD chart, in conjunction with the chart of the moving averages, basically helps in visualizing how the moving averages are showing convergence (moving closer together), or divergence (moving farther apart).