| Bath & Body Works is a retailer of home fragrance, body care and soaps and sanitizer products. Through the Bath & Body Works, White Barn and other brand names, Co. sells merchandise through Co.-operated specialty retail stores in the U.S. and Canada, and through its websites and other channels. Co.'s international business is primarily through franchise, license and wholesale partners. Co. has developed products in the body care, home fragrance, and soap and sanitizer categories. Co. also sells products under its sub brands, including White Barn and Aromatherapy.
When researching a stock like Bath and Body Works, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from BBWI Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for BBWI stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of those ways is to calculate a Simpe Moving Average ("SMA") by looking back a certain number of days. One of the most popular "longer look-backs" is the BBWI 200 day moving average ("BBWI 200 DMA"), while one of the most popular "shorter look-backs" is the BBWI 50 day moving average ("BBWI 50 DMA"). A chart showing both of these popular moving averages is shown on this page for Bath and Body Works. Comparing two moving averages against each other can be a useful visualization tool: by calculating the difference between the BBWI 200 DMA and the BBWI 50 DMA, we get a moving average convergence divergence indicator ("BBWI MACD"). The BBWI MACD chart, in conjunction with the chart of the moving averages, basically helps in visualizing how the moving averages are showing convergence (moving closer together), or divergence (moving farther apart).