Church & Dwight Co. develops, manufactures and markets various consumer household and personal care products and specialty products focused on animal and food production, chemicals and cleaners. Co.'s segments are: Consumer Domestic, which focuses on baking soda-based products and other products as well as includes household and personal care product groups; Consumer International, which markets a variety of personal care, household and over-the-counter products in international subsidiary markets; and its Specialty Products Division, which focuses on sales to businesses and participates in three product areas such as Animal and Food Production, Specialty Chemicals and Specialty Cleaners.
When researching a stock like Church and Dwight, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from CHD Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for CHD stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of those ways is to calculate a Simpe Moving Average ("SMA") by looking back a certain number of days. One of the most popular "longer look-backs" is the CHD 200 day moving average ("CHD 200 DMA"), while one of the most popular "shorter look-backs" is the CHD 50 day moving average ("CHD 50 DMA"). A chart showing both of these popular moving averages is shown on this page for Church and Dwight. Comparing two moving averages against each other can be a useful visualization tool: by calculating the difference between the CHD 200 DMA and the CHD 50 DMA, we get a moving average convergence divergence indicator ("CHD MACD"). The CHD MACD chart, in conjunction with the chart of the moving averages, basically helps in visualizing how the moving averages are showing convergence (moving closer together), or divergence (moving farther apart). |
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Video: Technical Analysis