Coty Inc. is a beauty company with a portfolio of brands across fragrance, color cosmetics, and skin and body care. Co. has a diverse portfolio of brands, which includes both owned and licensed. Its brand portfolio is classified into two segments: Consumer beauty and Prestige. The consumer beauty brands include Adidas, Beckham, Bozzano, Bourjois, Bruno Banani, CoverGirl, Jovan, Mexx, LeGer by Lena Gercke, Monange, Nautica, Paixao, Rimmel, Risque, Sally Hansen, and Vera Wang. Its prestige brands include Burberry, Calvin Klein, Chloe, Davidoff, Escada, Gucci, Hugo Boss, Jil Sander, Kylie Cosmetics by Kylie Jenner, Lancaster, Marc Jacobs, Miu Miu, Orveda, SKKN BY KIM, and Tiffany & Co.
When researching a stock like Coty, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from COTY Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for COTY stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of those ways is to calculate a Simpe Moving Average ("SMA") by looking back a certain number of days. One of the most popular "longer look-backs" is the COTY 200 day moving average ("COTY 200 DMA"), while one of the most popular "shorter look-backs" is the COTY 50 day moving average ("COTY 50 DMA"). A chart showing both of these popular moving averages is shown on this page for Coty. Comparing two moving averages against each other can be a useful visualization tool: by calculating the difference between the COTY 200 DMA and the COTY 50 DMA, we get a moving average convergence divergence indicator ("COTY MACD"). The COTY MACD chart, in conjunction with the chart of the moving averages, basically helps in visualizing how the moving averages are showing convergence (moving closer together), or divergence (moving farther apart). |
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Video: Technical Analysis