| Deere & Co. operates several segments, including: Production and Precision Agriculture, which defines, develops, and delivers global equipment and technology solutions for growers of crops like large grains (such as corn and soy), small grains (such as wheat, oats, and barley), cotton, and sugarcane; Small Agriculture and Turf, which defines, develops, and delivers global equipment and technology solutions for dairy and livestock producers, crop producers, and turf and utility customers; and Construction and Forestry, which defines, develops, and delivers a range of machines and technology solutions organized along the earthmoving, forestry, and roadbuilding production systems.
When researching a stock like Deere, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from DE Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for DE stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of those ways is to calculate a Simpe Moving Average ("SMA") by looking back a certain number of days. One of the most popular "longer look-backs" is the DE 200 day moving average ("DE 200 DMA"), while one of the most popular "shorter look-backs" is the DE 50 day moving average ("DE 50 DMA"). A chart showing both of these popular moving averages is shown on this page for Deere. Comparing two moving averages against each other can be a useful visualization tool: by calculating the difference between the DE 200 DMA and the DE 50 DMA, we get a moving average convergence divergence indicator ("DE MACD"). The DE MACD chart, in conjunction with the chart of the moving averages, basically helps in visualizing how the moving averages are showing convergence (moving closer together), or divergence (moving farther apart).