| Dollar General is a discount retailer. Co. provides a selection of merchandise, including consumable items, seasonal items, home products and apparel. Consumable includes paper and cleaning products, packaged food, perishables, snacks, health and beauty, pet, and tobacco products. Seasonal products include holiday items, toys, batteries, and greeting cards, among others. Home products include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, bed and bath soft goods. Apparel includes casual apparel for infants, toddlers, girls, boys, women and men, as well as socks, underwear, disposable diapers, shoes and accessories. |
When researching a stock like Dollar General, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from DG Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for DG stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of those ways is to calculate a Simpe Moving Average ("SMA") by looking back a certain number of days. One of the most popular "longer look-backs" is the DG 200 day moving average ("DG 200 DMA"), while one of the most popular "shorter look-backs" is the DG 50 day moving average ("DG 50 DMA"). A chart showing both of these popular moving averages is shown on this page for Dollar General. Comparing two moving averages against each other can be a useful visualization tool: by calculating the difference between the DG 200 DMA and the DG 50 DMA, we get a moving average convergence divergence indicator ("DG MACD"). The DG MACD chart, in conjunction with the chart of the moving averages, basically helps in visualizing how the moving averages are showing convergence (moving closer together), or divergence (moving farther apart).