The Hershey Co. is a confectionery company. Co. offers a branded portfolio of chocolate, sweets, mints and other snacks. Co. operates through three segments, which include North America Confectionery, North America Salty Snacks and International. The North America Confectionery segment includes its business in chocolate and non-chocolate confectionery, gum and refreshment products, protein bars, spreads, snack bites and mixes, as well as pantry and food service lines. The North America Salty Snacks segment offers salty snacking products in the U.S.. This includes ready-to-eat popcorn, baked and trans fat-free snacks, pretzels and other snacks.
When researching a stock like Hershey, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from HSY Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for HSY stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of those ways is to calculate a Simpe Moving Average ("SMA") by looking back a certain number of days. One of the most popular "longer look-backs" is the HSY 200 day moving average ("HSY 200 DMA"), while one of the most popular "shorter look-backs" is the HSY 50 day moving average ("HSY 50 DMA"). A chart showing both of these popular moving averages is shown on this page for Hershey. Comparing two moving averages against each other can be a useful visualization tool: by calculating the difference between the HSY 200 DMA and the HSY 50 DMA, we get a moving average convergence divergence indicator ("HSY MACD"). The HSY MACD chart, in conjunction with the chart of the moving averages, basically helps in visualizing how the moving averages are showing convergence (moving closer together), or divergence (moving farther apart). |
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Video: Technical Analysis