| Kroger operates as a retailer. Co. also manufactures and processes some of the food for sale in its supermarkets. Supermarkets are generally operated under one of the following formats: combination food and drug stores (combo stores); multi-department stores; marketplace stores; or price impact warehouses. The combo stores provide specialty departments including natural food and organic sections, pharmacies, general merchandise, pet centers and perishables such as seafood and organic produce. Marketplace provides grocery, pharmacy and health and beauty care departments as well as perishable offering and general merchandise area that includes apparel, home goods and toys. |
When researching a stock like Kroger, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from KR Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for KR stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of those ways is to calculate a Simpe Moving Average ("SMA") by looking back a certain number of days. One of the most popular "longer look-backs" is the KR 200 day moving average ("KR 200 DMA"), while one of the most popular "shorter look-backs" is the KR 50 day moving average ("KR 50 DMA"). A chart showing both of these popular moving averages is shown on this page for Kroger. Comparing two moving averages against each other can be a useful visualization tool: by calculating the difference between the KR 200 DMA and the KR 50 DMA, we get a moving average convergence divergence indicator ("KR MACD"). The KR MACD chart, in conjunction with the chart of the moving averages, basically helps in visualizing how the moving averages are showing convergence (moving closer together), or divergence (moving farther apart).