| L Brands is a holding company. Through its subsidiaries, Co. is focused on home fragrance products, body care, soaps and sanitizers, women's intimate and other apparel, and personal and beauty care products. Co. sells its merchandise through Co.-operated specialty retail stores, other channels and its websites. Co.'s segments: Bath & Body Works, which sells products under the Bath & Body Works, White Barn, C.O. Bigelow and other brand names, is a specialty retailers of body care, home fragrance products, soaps and sanitizers; Victoria's Secret, which is a specialty retailer of women's intimate and other apparel with fashion-inspired collections and prestige fragrances. |
When researching a stock like L Brands, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from LB Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for LB stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of those ways is to calculate a Simpe Moving Average ("SMA") by looking back a certain number of days. One of the most popular "longer look-backs" is the LB 200 day moving average ("LB 200 DMA"), while one of the most popular "shorter look-backs" is the LB 50 day moving average ("LB 50 DMA"). A chart showing both of these popular moving averages is shown on this page for L Brands. Comparing two moving averages against each other can be a useful visualization tool: by calculating the difference between the LB 200 DMA and the LB 50 DMA, we get a moving average convergence divergence indicator ("LB MACD"). The LB MACD chart, in conjunction with the chart of the moving averages, basically helps in visualizing how the moving averages are showing convergence (moving closer together), or divergence (moving farther apart).