| Monster Beverage is a holding company. Through its subsidiaries, Co. develops, markets, sells and distributes energy drink beverages and concentrates for energy drink beverages. Co. has three operating and reportable segments: Monster Energy® Drinks segment, which is primarily comprised of Co.'s Monster Energy® drinks, Reign Total Body Fuel® energy drinks and True North® Pure Energy Seltzers; Strategic Brands segment, which is comprised primarily of the various energy drink brands acquired from The Coca-Cola Company; and Other segment, which is comprised of certain products sold by American Fruits and Flavors, LLC, a wholly-owned subsidiary, to independent third-party customers. |
When researching a stock like Monster Beverage, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from MNST Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for MNST stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of those ways is to calculate a Simpe Moving Average ("SMA") by looking back a certain number of days. One of the most popular "longer look-backs" is the MNST 200 day moving average ("MNST 200 DMA"), while one of the most popular "shorter look-backs" is the MNST 50 day moving average ("MNST 50 DMA"). A chart showing both of these popular moving averages is shown on this page for Monster Beverage. Comparing two moving averages against each other can be a useful visualization tool: by calculating the difference between the MNST 200 DMA and the MNST 50 DMA, we get a moving average convergence divergence indicator ("MNST MACD"). The MNST MACD chart, in conjunction with the chart of the moving averages, basically helps in visualizing how the moving averages are showing convergence (moving closer together), or divergence (moving farther apart).