Nielsen Holdings is a holding company. Through its subsidiaries, Co. is a measurement and data analytics company. Co. provides clients with an understanding of consumers' media consumption and buying behavior and how those choices intersect. Co. delivers media and marketing information and analytics. Co. also provides manufacturer and retailer data and analytics about what and where consumers purchase. Co. aligns its business into one reporting segment, Nielsen Global Media. This segment provides viewership and listening data and analytics primarily to media publishers and marketers and their advertising agencies for television, radio and digital viewing and listening platforms.
When researching a stock like Nielsen Holdings, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from NLSN Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for NLSN stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of those ways is to calculate a Simpe Moving Average ("SMA") by looking back a certain number of days. One of the most popular "longer look-backs" is the NLSN 200 day moving average ("NLSN 200 DMA"), while one of the most popular "shorter look-backs" is the NLSN 50 day moving average ("NLSN 50 DMA"). A chart showing both of these popular moving averages is shown on this page for Nielsen Holdings. Comparing two moving averages against each other can be a useful visualization tool: by calculating the difference between the NLSN 200 DMA and the NLSN 50 DMA, we get a moving average convergence divergence indicator ("NLSN MACD"). The NLSN MACD chart, in conjunction with the chart of the moving averages, basically helps in visualizing how the moving averages are showing convergence (moving closer together), or divergence (moving farther apart). |