PepsiCo is a beverage and convenient food company. Co.'s segments include: Frito-Lay North America, which includes its convenient food businesses in the U.S. and Canada; Quaker Foods North America, which includes cereal, rice, pasta and other branded food businesses in the U.S. and Canada; PepsiCo Beverages North America, which includes its beverage businesses in the U.S. and Canada; Latin America, which includes its beverage and convenient food businesses in Latin America; Europe, which includes its beverage and convenient food businesses in Europe; and Africa, Middle East and South Asia, which includes its beverage and convenient food businesses in Africa, the Middle East and South Asia.
When researching a stock like PepsiCo, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from PEP Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for PEP stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of those ways is to calculate a Simpe Moving Average ("SMA") by looking back a certain number of days. One of the most popular "longer look-backs" is the PEP 200 day moving average ("PEP 200 DMA"), while one of the most popular "shorter look-backs" is the PEP 50 day moving average ("PEP 50 DMA"). A chart showing both of these popular moving averages is shown on this page for PepsiCo. Comparing two moving averages against each other can be a useful visualization tool: by calculating the difference between the PEP 200 DMA and the PEP 50 DMA, we get a moving average convergence divergence indicator ("PEP MACD"). The PEP MACD chart, in conjunction with the chart of the moving averages, basically helps in visualizing how the moving averages are showing convergence (moving closer together), or divergence (moving farther apart). |
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Video: Technical Analysis