Ross Stores operates two brands of off-price retail apparel and home fashion stores, Ross Dress for Less® (Ross) and dd's DISCOUNTS®. Co. is an apparel and home fashion chain in the U.S., with various locations in several states, the District of Columbia, and Guam. Co. provides name brand and designer apparel, accessories, footwear, and home fashions for the family. Co.'s target customers are from middle income households. Co. also operates various dd's DISCOUNTS stores in several states. dd's DISCOUNTS features name brand apparel, accessories, footwear, and home fashions for the family. The merchant, store field, and distribution operations for Ross and dd's DISCOUNTS are separate.
When researching a stock like Ross Stores, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from ROST Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for ROST stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of those ways is to calculate a Simpe Moving Average ("SMA") by looking back a certain number of days. One of the most popular "longer look-backs" is the ROST 200 day moving average ("ROST 200 DMA"), while one of the most popular "shorter look-backs" is the ROST 50 day moving average ("ROST 50 DMA"). A chart showing both of these popular moving averages is shown on this page for Ross Stores. Comparing two moving averages against each other can be a useful visualization tool: by calculating the difference between the ROST 200 DMA and the ROST 50 DMA, we get a moving average convergence divergence indicator ("ROST MACD"). The ROST MACD chart, in conjunction with the chart of the moving averages, basically helps in visualizing how the moving averages are showing convergence (moving closer together), or divergence (moving farther apart). |
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Video: Technical Analysis