| Under Armour is engaged in developing, marketing and distributing branded performance apparel, footwear and accessories for men, women and youth. Co.'s product offerings consist of apparel, footwear and accessories for men, women and youth. Co. markets its products at various price levels. Co.'s apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications. Accessories primarily includes the sale of athletic performance gloves, bags, headwear, socks and sports masks. |
When researching a stock like Under Armour, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from UA Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for UA stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of those ways is to calculate a Simpe Moving Average ("SMA") by looking back a certain number of days. One of the most popular "longer look-backs" is the UA 200 day moving average ("UA 200 DMA"), while one of the most popular "shorter look-backs" is the UA 50 day moving average ("UA 50 DMA"). A chart showing both of these popular moving averages is shown on this page for Under Armour. Comparing two moving averages against each other can be a useful visualization tool: by calculating the difference between the UA 200 DMA and the UA 50 DMA, we get a moving average convergence divergence indicator ("UA MACD"). The UA MACD chart, in conjunction with the chart of the moving averages, basically helps in visualizing how the moving averages are showing convergence (moving closer together), or divergence (moving farther apart).