Ulta Beauty, Inc. is a beauty retailer. Co.'s product categories include cosmetics, skincare, haircare products and styling tools, fragrance and bath, services, and accessories and other. Co. has one segment, which includes retail stores, salon services, and e-commerce. It offers a range of beauty services in its stores, focusing on hair, makeup, brow and skin services. Its skin services include a skin treatment room or dedicated skin treatment area on the sales floor. Its Ulta Beauty store prototype includes an open salon area, with most of its stores offering brow services on the salon floor. It offers a new way to shop for beauty - bringing together All Things Beauty, All in One Place.
When researching a stock like Ulta Beauty, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from ULTA Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for ULTA stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of those ways is to calculate a Simpe Moving Average ("SMA") by looking back a certain number of days. One of the most popular "longer look-backs" is the ULTA 200 day moving average ("ULTA 200 DMA"), while one of the most popular "shorter look-backs" is the ULTA 50 day moving average ("ULTA 50 DMA"). A chart showing both of these popular moving averages is shown on this page for Ulta Beauty. Comparing two moving averages against each other can be a useful visualization tool: by calculating the difference between the ULTA 200 DMA and the ULTA 50 DMA, we get a moving average convergence divergence indicator ("ULTA MACD"). The ULTA MACD chart, in conjunction with the chart of the moving averages, basically helps in visualizing how the moving averages are showing convergence (moving closer together), or divergence (moving farther apart). |
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Video: Technical Analysis