| United Rentals is a holding company. Through its subsidiaries, Co. is an equipment rental company that operates throughout the U.S. and Canada. Co.'s general rentals segment includes the rental of construction, aerial and industrial equipment, general tools and light equipment, and related services and activities for construction and industrial companies, manufacturers, utilities, municipalities and homeowners. The specialty segment includes the rental of specialty construction products such as trench safety equipment, power and heating, ventilating and air conditioning equipment, fluid solutions equipment, and mobile storage equipment and modular office space.
When researching a stock like United Rentals, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from URI Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for URI stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of those ways is to calculate a Simpe Moving Average ("SMA") by looking back a certain number of days. One of the most popular "longer look-backs" is the URI 200 day moving average ("URI 200 DMA"), while one of the most popular "shorter look-backs" is the URI 50 day moving average ("URI 50 DMA"). A chart showing both of these popular moving averages is shown on this page for United Rentals. Comparing two moving averages against each other can be a useful visualization tool: by calculating the difference between the URI 200 DMA and the URI 50 DMA, we get a moving average convergence divergence indicator ("URI MACD"). The URI MACD chart, in conjunction with the chart of the moving averages, basically helps in visualizing how the moving averages are showing convergence (moving closer together), or divergence (moving farther apart).