| Kohl's sells private and national brand apparel, footwear, accessories, beauty, and home products. Co.'s Kohl's stores generally carry merchandise assortment with some differences attributable to local preferences. Co.'s website includes merchandise that is available in its stores, as well as merchandise that is available only online. Co.'s merchandise mix includes both national brands and proprietary brands. Co.'s private portfolio includes brands such as Apt. 9, Croft & Barrow, Jumping Beans, SO, and Sonoma Goods for Life, and brands that are developed and marketed through agreements with brands such as Food Network, LC Lauren Conrad, and Simply Vera Vera Wang. |
When researching a stock like Kohls, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from KSS Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for KSS stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of those ways is to calculate a Simpe Moving Average ("SMA") by looking back a certain number of days. One of the most popular "longer look-backs" is the KSS 200 day moving average ("KSS 200 DMA"), while one of the most popular "shorter look-backs" is the KSS 50 day moving average ("KSS 50 DMA"). A chart showing both of these popular moving averages is shown on this page for Kohls. Comparing two moving averages against each other can be a useful visualization tool: by calculating the difference between the KSS 200 DMA and the KSS 50 DMA, we get a moving average convergence divergence indicator ("KSS MACD"). The KSS MACD chart, in conjunction with the chart of the moving averages, basically helps in visualizing how the moving averages are showing convergence (moving closer together), or divergence (moving farther apart).