| Alphabet is a holding company. Through its subsidiaries, Co. is engaged in its primary business, Google, comprises of Google Services and Google Cloud segments. Google Services' main products and platforms include ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. Google Services delivers both performance advertising and brand advertising. Google Cloud invests in infrastructure, security, data management, analytics and artificial intelligence. Co. report non-Google businesses collectively as Other Bets. Other Bets primarily engaged in the sale of health technology and internet services. |
When researching a stock like Alphabet, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from GOOG Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for GOOG stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of those ways is to calculate a Simpe Moving Average ("SMA") by looking back a certain number of days. One of the most popular "longer look-backs" is the GOOG 200 day moving average ("GOOG 200 DMA"), while one of the most popular "shorter look-backs" is the GOOG 50 day moving average ("GOOG 50 DMA"). A chart showing both of these popular moving averages is shown on this page for Alphabet. Comparing two moving averages against each other can be a useful visualization tool: by calculating the difference between the GOOG 200 DMA and the GOOG 50 DMA, we get a moving average convergence divergence indicator ("GOOG MACD"). The GOOG MACD chart, in conjunction with the chart of the moving averages, basically helps in visualizing how the moving averages are showing convergence (moving closer together), or divergence (moving farther apart).