Estee Lauder Companies manufactures, markets and sells skin care, makeup, fragrance and hair care products. Co.'s skin care products include moisturizers, serums, cleansers, toners, body care, exfoliators, acne and oil correctors, facial masks and sun care products. Co.'s makeup products includes lipsticks, lip glosses, mascaras, foundations, eyeshadows, nail polishes and powders. Co.'s fragrance products include eau de parfum sprays and colognes, as well as lotions, powders, creams, candles and soaps that are based on a particular fragrance. Co.'s hair care products include shampoos, conditioners, styling products, treatment, finishing sprays and hair color products.
When researching a stock like Estee Lauder Cos., many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from EL Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for EL stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of those ways is to calculate a Simpe Moving Average ("SMA") by looking back a certain number of days. One of the most popular "longer look-backs" is the EL 200 day moving average ("EL 200 DMA"), while one of the most popular "shorter look-backs" is the EL 50 day moving average ("EL 50 DMA"). A chart showing both of these popular moving averages is shown on this page for Estee Lauder Cos.. Comparing two moving averages against each other can be a useful visualization tool: by calculating the difference between the EL 200 DMA and the EL 50 DMA, we get a moving average convergence divergence indicator ("EL MACD"). The EL MACD chart, in conjunction with the chart of the moving averages, basically helps in visualizing how the moving averages are showing convergence (moving closer together), or divergence (moving farther apart). |
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Video: Technical Analysis